A quality video doesn’t have to cost your company a month’s worth of revenue. By taking steps to eliminate last minute surprises and planning ahead to increase your efficiency, production costs can be significantly reduced. Follow these five tips to decrease your video production costs:
Share Information as Often as Possible
Status changes are a natural part of video production; not everything is going to go according to plan and that’s not the end of the world. The important thing is to keep your production company informed so they can help you be successful throughout the production process. If you don’t discuss all of the necessary information with your production company, you’ll be much more likely to run into problems. Ensuring that multiple people are aware of information will help you see potential production roadblocks.
Have a Plan in Writing Before the Camera Starts Rolling
In order to have a cohesive video, you need to have an idea about how it’s going to look when it’s complete. Your plan doesn’t need to be a Hollywood-style script; it can be as simple as an outline on a piece of paper that clearly states:
- What the message is
- Who’s speaking where
Make sure everyone agrees on the vision for the video before you start filming. Many times, the person who ordered the video isn’t involved in the actual planning; getting their approval beforehand makes things much easier in the long run. You don’t want to finish the video and then find out that the message wasn’t exactly what they wanted. Make a plan so that you can always move forward from day one, not backward.
Consolidate On-Screen Talent Schedules
Usually, on-screen talent consists of business leaders whose schedules tend to be all over the place. While scheduling them for a certain time may be slightly difficult to manage, random filming will often result in:
- Incomplete ideas
- Shots that don’t mesh well together in the video
Avoid potential chaos by scheduling all of the interviews to be filmed on the same day so that your message remains concise. By getting all of the talent scheduled for a certain day, you will also save on production time, which is beneficial to your budget. That being said, don’t schedule the interviews too close together. You need to give yourself time to change the background and get the shot set up for a new person.
Scout Your Location
Before you start shooting, visit your intended location and look out for things that may hinder production. Things like:
- Low lighting
- Noise pollution
Lack of electricity in a certain area will affect your video shoot. All of these obstacles can be overcome, but it’s always best to know about them in advance. You don’t want to go in expecting a brightly lit area and find, instead, a dark, windowless room. Avoid stressful situations and potential problems by knowing about the obstacles in advance.
Find a Multi-Use Location
When filming a video, you want to use a location that can support multiple angles. Being able to move small distances for a completely different look will:
- Save on production time
- Help with the overall look of your video
You don’t want to have to move all of your equipment to multiple locations to get a look that could be accomplished in one space.
By having a plan for your video and sticking to it, you can save yourself a lot of time and money on production. Knowing the obstacles and finding a space that has everything your video needs will allow you to produce a high-quality video for a fraction of the cost.
– Sam McDonald