Vista Video Log – Mutiny FX – Episode 101

Here is episode 1 of the Vista Video Log featuring Dustin Solomon founder of visual effects company, Mutiny FX. The Vista Video Log episodes are short and sweet (3-4 minutes) and are a place where you can catch industry professionals share about the current trends in the world of video production and film making.

TRANSCRIPTION:

Sam McDonald        

Welcome to the Vista Video Log, a place where we take the people in Northwest Arkansas in video production and bring to the other side of the lens; and talk about all of the industry trends that are happening in the area, around the nation, and around the world even.

My name is Sam McDonald. I am a video producer with Vista Productions and I am joined today by Dustin Solomon of Mutiny FX. Thanks so much for being here, bud.

Dustin Solomon      

Yeah. Thanks for having me.

Sam McDonald        

Where did you come from? How did you get to the point where you were going to start your own visual effects company?

Dustin Solomon      

I am a graduate of John Brown University. John Brown was one of the first universities to have sort of a digital media program. They didn’t know what to call it back in the day. But, they knew that you were going to edit video on computers.  I went through their program. It was a lot about computer animation, and editing, and things of that nature.

I left from there. I got into advertising. I just continued to sort of push the limits of what you can do with a computer, like how can you enhance what advertising was offering with the computer. Which kind of just led me into doing a lot of visual effects work. Over time, I fell in love with film production. I started a visual effects company.

Sam McDonald        

With your background, you could have done a full-blown production company that does all of the things across the gambit. But, why would you focus specifically on post-production and visual effects?

Dustin Solomon

What I found was from the video production standpoint, visual effects is so specific. The skill set required to do it and to do it right; you can’t really be very broad outside of that. It is very hard for a lot of production companies or advertising agencies to be able to provide those services natively just because of the amount of the cost, and education, and time that goes into doing it right. It is not an investment for them. It is better to team up with the visual effects company; which is why visual effects tends to be a silo unto itself.

Sam McDonald        

Tell me about the types of clients that you’re engaging with. Obviously short film, or short film and long film, and film effects are where your world is. Has corporate America started embracing visual effects at that next level?

Dustin Solomon      

It is something we’re hoping to bring to the. Area. Northwest Arkansas doesn’t have a lot of marketing around the creative and brand marketing here. It’s a lot more instructive kind of production here, or product awareness, but not necessarily product branding marketing that comes out of here.

I think a lot of that is that the services aren’t here to kind of tap into. We’re hoping that with what we’re bringing here. That the local production companies that want to go to that next level, and provide something bigger, and more on a national level will have the tools to execute that.

Sam McDonald        

The video production industry over the last several years had this DSLR movement. Now, a lot of people for better or for worse have started doing their own smaller production companies regardless of the standards of professionalism where they lay. Has visual effects had the same sort of influx of people with computers who were like, “Hey, I’m a graphics editor now.” How has that affected you in your industry?

Dustin Solomon      

For us, I think the key to circumventing with just a logical cheaper service or more accessible service is to have a service that’s more in tune to what the client wants. To be able to sort of like have that really close dialogue that says, “What’s going to give you the most for every dollar?” not what are the least amount of dollars you can spend. If we can understand you, and your product, and your messaging. What we do is a direct enhanced into that. Then it’s value to you. It goes above and beyond just what you’re purchasing.

Sam McDonald        

Dustin, thank you so much for joining me today. I really appreciate you being here.

Dustin Solomon      

Yeah.  No, and thank you.

Sam McDonald        

We’ll work together soon. Thanks so much for watching the Vista video log.

 

Stay tuned for more installments of the Vista Video Log, a place where you can catch industry professionals share about the current trends in the world of video production and film making.

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