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Payless ShoeSource
Each February Payless ShoeSource brings
together directors and managers from across the country and worldwide
for their annual Customer Celebration Meeting - a week of motivation,
review and recharge. Joined by 1,000+ corporate associates, the
Payless team attended General Sessions, Q&A with the CEO, Product
Room Meetings with skits and fashion shows, multiple Breakouts,
dinners with awards, entertainment and gifts, and a special Super
Bowl Party. Payless and Vista teamed up to design and produce a
seamless week of work, fun and spectacles. Starting with a custom
designed and fabricated set & stage imprinted with the Payless
logo, and including lazer shows, gobos on buildings and Shaq's Dunk
Truck, Vista provided the mechanisms for Payless to successfully
unveil their new marketing campaign

With pre-production and design meetings
starting only 3 months in advance and requirements changing up to
the event, Vista worked closely and was in near-constant communication
with multiple Payless departments including Communications, Meetings
and Events, and several Marketing departments, to custom design
each room and schedule for the entire event - while staying within
budget. Vista provided and managed all production equipment and
personnel, including meeting planning (food and beverage, room block
management, local transportation, on-site staffing and guest facilitation),
production crew, local hands and labor, and logistics, buffering
Payless from the complications of the week and allowing them to
Relax and Enjoy
the Show!

Call: 1 877 BY VISTA (298 4782) Email:
info@vistaprod.com
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